On International Women’s Day, PIRINEU365 wants to highlight the role of female athletes who are transforming the mountains into an international success story. The new communication paradigm for 2026 is based on the success of our athletes and the validation of our resorts as hubs of sporting excellence.
World Elite and Olympic Pride: From Beijing to Milano-Cortina 2026
PIRINEU365’s elite competition strategy celebrates historic milestones that have elevated our brand identity. Athletes like Maria Costa and Ana Alonso, who reached the pinnacle of ski mountaineering with two bronze medals (sprint and mixed terrain) at the Milano-Cortina 2026 Games, validate the technical excellence of our Boí Taüll facility. These achievements complement Queralt Castellet‘s legendary silver medal in halfpipe at Beijing 2022, which, along with Nora Cornell, places Spanish snowboarding among the world’s elite.
In the world of alpine skiing, it is essential to highlight the figure of Núria Pau. This athlete from Ribes de Freser, who grew up and trained at our resorts from a young age, capped an exemplary career that led her to participate in the Olympic Games, becoming a benchmark for the connection between local talent and international success. Alongside her, young people like Arrieta Rodríguez ensure the future of the sport on our slopes.
Paralympic Excellence
This talent extends to the historic results achieved at the Paralympic Games, with athletes like Audrey Pascual, who has become an icon of winter sports with an exceptional record in Milano-Cortina: two golds (super-G and combined) and a silver (downhill). Her success, shared with athletes like María Martín-Granizo, Iraide Rodríguez, and Alejandra Requesens, reinforces confidence in our facilities as high-performance centers.
Local Leaders and the End of Seasonality
Brand pride wouldn’t be the same without the pioneers who paved the way. Names like Edurne Pasaban (the first woman in the world to summit all 14 eight-thousanders), Araceli Segarra (the first Spanish woman to climb Everest), and Silvia Vidal (the first Spanish woman to win the Piolet d’Or) have transformed the mountains into a space of self-improvement. This spirit of self-improvement lives on with trail running icons like Núria Picas, who link local sporting success with the territorial cohesion we promote at PIRINEU365. And it extends to cycling with the presence of La Vuelta at our resorts, where we highlight figures like Mavi García, Dori Ruano, and Sandra Alonso.
A driving force for the region with a woman’s face
This commitment to top-level women’s sport is not just a matter of visibility, but it reinforces the success of our athletes as the real value we bring to the region.
